By Leonie Flückiger
13 Apr 2021
Swiss startup Adresta launches global watch app for Android and iOS
ETH spinoff Adresta is officially bringing the digital safe for luxury watches to the Android and iOS app stores, making it ready for worldwide use....
By Leonie Flückiger
29 Mar 2021
Adresta raises security in the watch industry with Microsoft’s support
The ETH spin-off Adresta creates digital twins for high-end watches to make the market more secure. By joining the Microsoft for Startups program,...
By Leonie Flückiger
16 Mar 2021
Hilde Niedermann joins Adresta as former MD Gucci Watches
Hilde Niedermann is joining the executive team of Adresta AG to get their solution closer into the watch industry. In recent years, Niedermann led...
By Nicolas Borgeaud
4 Feb 2021
A digital certificate for every watch - Why is IT the future?
It's impressive to see the impact a digital certificate has in the market - on the part of the manufacturer, retailer and customer. It creates a...
By Nicolas Borgeaud
28 Jan 2021
What shapes Gen Z and what that means for the watch industry
Gen Z is not simply superficial and impatient. They are quick learners, pragmatic, and looking for the authentic in a world full of fakes. Learn some...
By Nicolas Borgeaud
20 Jan 2021
How watch brands will tell stories and arouse emotions in the future
Watch brands thrive through stories and emotions. But how do they tell stories in the future so that they create digital experiences and develop...
By Nicolas Borgeaud
12 Oct 2020
This was the first Community event of Adresta
See in 51 seconds the impressions of the first community event of Adresta. Because on September 10th, the art of watchmaking met the Blockchain...