Swiss startup Adresta launches global watch app for Android and iOS

ETH spinoff Adresta is officially bringing the digital safe for luxury watches to the Android and iOS app stores, making it ready for worldwide...

Adresta raises security in the watch industry with Microsoft’s support

The ETH spin-off Adresta creates digital twins for high-end watches to make the market more secure. By joining the Microsoft for Startups program,...

Hilde Niedermann joins Adresta as former MD Gucci Watches

Hilde Niedermann is joining the executive team of Adresta AG to get their solution closer into the watch industry. In recent years, Niedermann led...

A digital certificate for every watch - Why is IT the future?

It's impressive to see the impact a digital certificate has in the market - on the part of the manufacturer, retailer and customer. It creates a...

What shapes Gen Z and what that means for the watch industry

Gen Z is not simply superficial and impatient. They are quick learners, pragmatic, and looking for the authentic in a world full of fakes. Learn...

How watch brands will tell stories and arouse emotions in the future

Watch brands thrive through stories and emotions. But how do they tell stories in the future so that they create digital experiences and develop...

This was the first Community event of Adresta

See in 51 seconds the impressions of the first community event of Adresta. Because on September 10th, the art of watchmaking met the Blockchain...